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BLOG: HOW LONG, HOW FAST, WHEN TO STOP
Nine pieces on the decisions that actually determine whether a link building programme works — how long it takes, which levers compress that, where the links should point, and the one nobody writes about: when to stop.
01
How long does link building take to work?
Month by month, with what should be visible at each stage and what should not be expected yet. Includes the four things that must be true at month five, which is when most programmes get cancelled.
Timing · 12 min
02
Seven levers that make link building faster
Not shortcuts — genuine compression. Four of them are on your side of the table and cost nothing, and the biggest one is a decision about who approves drafts.
Speed · 11 min
03
Where should your links actually point?
Category page, blog post, free tool or homepage. The allocation that works, why most programmes point everything at the wrong URL, and how to tell which case you are in.
Strategy · 11 min
04
How to get into "best tools for X" round-ups
The fastest-reporting workstream in SaaS link building, described end to end. Finding them, the inclusion email, the correction email, and what paid inclusion actually costs.
Tactics · 12 min
05
Is link building still relevant?
An honest answer, including the parts that argue against it. What genuinely changed, what did not, and the three situations where the correct answer is no.
Fundamentals · 11 min
06
What is contextual link building?
The term is used loosely enough to be meaningless. A precise definition, the deletion test that settles any argument about it, and why placement position matters more than domain strength.
Definitions · 10 min
07
Link building for a Series A company
The stage where the decisions compound. What to spend, what to sequence first, which mistakes cost a year, and the specific trap of buying volume against a gap you cannot close.
Strategy · 12 min
08
Building an in-house link building function: the first year
You decided to hire. Here is the ramp nobody warns you about — six to nine months before the first meaningful link, and the four fixed costs you are now carrying alone.
Operations · 12 min
09
When to stop link building
The article no agency writes. Five conditions under which continuing is the wrong call, how to tell a slow programme from a failing one, and what to do with the budget instead.
Decisions · 11 min
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